Trademarks#

Using Rackspace trademarks correctly protects Rackspace brands and intellectual property, and promotes our reputation. Using third-party trademarks correctly protects Rackspace from legal action.

Rackspace Legal has created comprehensive guidelines for using trademarks at Rackspace. To get a comprehensive view of trademarks, read the 21-page PDF. If you’re interested in only what you need to know to comply with guidelines in your documentation, review the guidelines in this topic.

Also, you can check out the Rackspace Legal wiki page for trademark information.

Note

Show the trademark (™) or registered trademark (®) symbol for the first occurrence of the word in a document.

Examples of Rackspace trademarks#

Following are examples of Rackspace trademarks:

  • Rackspace® (when used in connection with service names), such as Rackspace® Managed Cloud or Rackspace® Managed Services for Google Cloud Platform™

  • Fanatical Experience™ (Note: Do not put “a” or “the” before Fanatical Experience™.)

  • Fanatical Support®

  • ObjectRocket®

  • Rackspace Technology™

  • Solving Together™

Note

Mirroring its redoubled efforts to target large-enterprise customers more effectively, in March 2019 Rackspace rebranded and replaced its Fanatical Support tagline with a more inclusive Fanatical Experience tagline. The idea that every Racker must take partial ownership and responsibility toward each customer outcome continues to form the core ethos of its workplace culture.

For a complete list, see the Rackspace Trademark List.

Examples of third-party trademarks#

The following table shows examples of third-party trademarks that are often used in our content.

Note

To see if there is a trademark or registered trademark for a new company or software name that you use in your content, it’s always a good idea to do research on the Internet and ensure that you are following any specified trademark guidelines. You can also use the Unites States Patent and Trademark Office site and search by using their Find It Fast link.

Trademark

Notes

Adobe®

Alert Logic®

Android™

Ansible®

Apache®

Apache® Hive™

Apache® Hadoop®

Apache® Hawq™

Apache® HBase™

Atlassian®

Atlassian® Confluence®

Brocade®

CentOS®

Chef™

Cisco®

Cisco® Metacloud™

Citrix® GoToMeeting™

Cloudera Hadoop®

CloudFlare®

CloudStack®

Control Objectives for Information and Related Technologies (COBIT®)

DataDog®

Dell™

Elasticsearch®

EMC™

Equinix Cloud Exchange™

Equinix®

F5®

Fluentd®

Fortune® 100

Gartner®

GITHUB®

Google®

Google Cloud Platform™

Health Information Trust Alliance (HITRUST™)

Hortonworks®

IBM®

IBX® (Equinix)

Intel®

International Organization for Standardization (ISO®)

Java®

Jira®

Kubernetes®

Linux®

Mac OS® X

Older version of Mac operating system.

macOS®

Latest version of Mac operating system.

Magento®

MariaDB®

Microsoft®

Do not abbreviate this name to MS.

Microsoft® Azure™

Microsoft® Hyper-V®

Microsoft® SQL Server®

MongoDB®

MySQL®

NetApp®

New Relic®

NGINX®

This name is variously shown as nginx, Nginx, and NGINX on the company’s website. However, NGINX is a registered trademark of Nginx, Inc.

OpenStack®

openSUSE™

Oracle®

Oracle®

Oracle® Commerce

Payment Card Industry Data Security Standard (PCI-DSS)

Percona® Server

Pivotal™

PostgreSQL®

Prometheus™

Python®

Red Hat®

Red Hat® Ceph Storage

Red Hat® Enterprise Linux®

Red Hat and Enterprise Linux are trademarks, so they must always be spelled and capitalized as shown. Do not abbreviate to RHEL. After the first use of Red Hat Enterprise Linux in an article or chapter, you can use just Red Hat if there is no possible confusion with another Red Hat product.

Redis®

Salesforce®

SaltStack®

SAP®

Sitecore®

Sitecore® Experience Platform™

Skype™

Spark®

SQL Server®

On the first occurrence of this trademarked product name, use Microsoft® SQL Server®. After that, you can use just SQL Server. Do not abbreviate to MSSQL or MS SQL.

Stash®

Now branded as Bitbucket®.

Storm™

UNIX®

UNIX is must always be spelled and capitalized as shown. Do not use Unix.

the Ubuntu® operating system

The Ubuntu operating system is always spelled and capitalized as shown.

Varnish®

VMware®

VMware NSX®

VMware vCenter®

VMware vCenter® Converter™

VMware vCloud® Air™

VMware vRealize®

VMware vRealize® Operations Manager™

VMware vSAN™

VMware vSphere®

WebEx®

From Cisco.

Windows®

Windows Server®

Trademark usage guidelines#

Use the following guidelines when showing Rackspace and third-party trademarks in documentation.

Guideline

Example — Use

Example — Don’t use

Show a trademark exactly as it’s shown by the owning company (Rackspace or third-party). Don’t change the capitalization or abbreviate the trademark.

Abbreviations are acceptable only if they’re used by the owning company and also trademarked.

This article describes the process of backing up a Microsoft® SQL Server® 2008 database. These actions need to be completed by the administrator user or by a user who is part of the SQL Server administration user group.

This article describes the process of backing up an MS SQL Server 2008 database. These actions need to be completed by the Administrator user or by a user that’s part of the MS SQL Admin user group.

Use trademarks as adjectives on first use in the text of an article or chapter, and as often as possible after that.

After first use, you can use the trademark as an noun if it’s clear that you’re referring to that trademark.

Don’t use a trademark as a verb.

Each cloud server has a single private IP address. When you use the RackConnect® solution, if you need direct access to the cloud server from the Internet, you can use the public IP assigned to the server in RackConnect.

Each cloud server has a single private IP address. When you use the RackConnect, if you need direct access to the cloud server from the Internet, you can use the public IP assigned to the RackConnected cloud server.

Don’t combine a trademark with any other term, including another trademark. For example, don’t attach a trademark to another term by using a hyphen or slash.

On Linux®, macOS® X, and other operating systems based on UNIX®, you usually use the ssh command to connect to a server via SSH.

On Linux®, macOS® X, and other UNIX®-based operating systems. you usually use the ssh command to connect to a server via SSH.

Don’t use a trademark as a possessive or as a plural. If necessary, form a possessive or plural from the noun that follows the trademark (which is used as an adjective).

The packaged version of NGINX® from the Ubuntu® operating system uses a sites-available and sites-enabled layout in the same manner as an Apache® installation based on Debian®.

The Ubuntu® operating system packaged version of NGINX uses a sites- available and sites-enabled layout in the same manner as a Debian®-based Apache® installation.

Always distinguish a third-party trademark from a Rackspace product name or trademark. Generally you can do this through ensuring that words intervene between the trademarks.

Show trademarks of different companies together only if a license or agreement exists between the two companies. In such cases, use italics to distinguish one trademark from the other. You can generally do this just on first use of the two terms together in the document or article.

The version of MySQL® installed on Cloud Sites that use Windows® technology is currently MySQL Connector version 5.2.5.

The Rackspace Cloud Storage App for Microsoft® SharePoint enables you to work with files inside of Rackspace Cloud Files alongside SharePoint content.

The version of MySQL installed on Windows Cloud Sites is currently MySQL Connector version 5.2.5.

The Rackspace Cloud Storage App for Microsoft SharePoint enables you to work with files inside of Rackspace Cloud Files alongside SharePoint content.

Always use Fanatical Experience as a trademark. Don’t use Fanatical or fanatical outside of the trademark. On the first use of this trademark in a document, in body content (not in headings), use Fanatical Experience™. In RST files, the syntax is Fanatical Experience™. In Markdown files, the syntax is Fanatical Experience™.

In March 2019, Rackspace rebranded and replaced its Fanatical Support tagline with the more inclusive Fanatical Experience tagline. Limit use of Fanatical Support. Use Fanatical Experience instead.

For more information, see the Rackspace Trademark Guidelines from Legal.

Rackspace provides you with Fanatical Experience™.

Rackspace is Fanatical.

Always use Fanatical Support as a trademark. Don’t use Fanatical or fanatical outside of the trademark. On the first use of this trademark in a document, in body content (not in headings), use a registered trademark symbol. In RST files, the syntax is Fanatical Support®. In Markdown files, the syntax is Fanatical Support®.

In March 2019, Rackspace rebranded and replaced its Fanatical Support tagline with the more inclusive Fanatical Experience tagline. Limit use of Fanatical Support. Use Fanatical Experience instead.

For more information, see the Rackspace Trademark Guidelines from Legal.

We provide Fanatical Support®.

Our support is Fanatical.