This July, I attended and spoke at my first WITness Success event in Nashville, which was invigorating. I left motivated and re-energized in my Salesforce® career.
Many business-to-business (B2B) companies know they need marketing automation to stay relevant and reduce workload. However, they do not always know which tools they need or how to use these tools to drive transformative business value.
Salesforce® Journey Builder is a Marketing Cloud feature that integrates with your Sales Cloud and Service Cloud. Although Journey Builder is often associated with strategies for abandoned carts and Business to customer (B2C) companies, having used this tool for the past six years, I have seen how powerful it can be for B2B companies.
This blog explains how you can use Journey Builder to streamline the customer experience and internal processes at your B2B company.
This article provides initial steps for deploying Palo Alto Firewall on AWS, but the configuration of advanced features in AWS is beyond the scope of this article.
As a Salesforce® administrator, you probably know that it is in your organization’s best interest to make the leap from Salesforce Classic to Lightning. Change can be daunting, even when you know you are moving toward a better solution. The challenge is—how can you sell this critical step to your superiors and your team?
This blog outlines five benefits of transitioning from Salesforce Classic to Salesforce Lightning.
Organizations face a major challenge securing sensitive data like social security numbers, bank account and routing numbers, and other similar data.
Salesforce® Health Cloud is a top-ranked healthcare customer relationship management (CRM) system. The software aims to put patients at the heart of every decision—strengthening relationships and improving outcomes.
This blog discusses three ways that SalesForce Health Cloud can help improve patient experience within the health care industry.
Oracle® Access Manager (OAM) version 220.127.116.11 provides identity management and an access control system that enables users to access all supported applications. To integrate multiple Oracle E-Business Suites (EBS) version R12.2 with OAM for single sign-on (SSO), you need to perform integration steps on each EBS instance.
This blog explains SAP® Web Dispatcher, its features, and how to use it.
The new monitoring feature of the Central Management Console (CMC) allows administrators to monitor the usage and health of the SAP® BusinessObjects (BO) system.
This blog describes some of the benefits of strategic supply chain optimization.