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Declare data independence within the new Rackspace colocation data centers in Europe


Rackspace Technology is now offering colocation from data centers in Amsterdam and Frankfurt.

These facilities not only introduce the service to mainland Europe but also bring the total number of data centers delivering Rackspace Colocation to an even 40. Like the others, these locations are tethered to Rackspace’s global network backbone, enabling customers to link hardware deployed at the two sites to Rackspace’s full line up of multi-cloud services. Customers can also link to the top public cloud providers across the globe in a cost-effective, secure, and optimized fashion.

Achieve data independence

Companies of all sizes frequently suffer sticker shock from their public cloud bill. They’re well aware the public cloud’s pay-by-the-drink model comes at a premium, but they’re flabbergasted by the line items attributed to data storage and especially egress fees. Many don’t realize how expensive it is to get data out of the public cloud after it’s migrated. Luckily, you can mitigate such unpleasant surprises by keeping only what truly benefits from the elasticity and native applications in the public cloud and repatriate everything else into private environments that have predicable cost structures without sacrificing performance.

With the addition of the Amsterdam and Frankfurt colocation data centers, Rackspace customers can now deploy their own hardware investments and various flavors of Rackspace Managed Private Cloud in concurrently maintainable data centers. This lets them leverage RackConnect Global to directly connect with all the major public cloud zones across the continent over Rackspace’s private, low latency backbone. The east-west traffic flowing between the colocation workloads and the public clouds avoids the public internet, optimizing security and performance. Thus, customers can emancipate their data from the underlying compute infrastructure, so only what has to be there is deployed in the public cloud, helping minimize costly storage and egress charges.

Marry colocation with public cloud

RackConnect Global delivers direct, private pathways between the new colocation facilities and one or multiple public clouds via layer-3 Border Gateway Protocol (BGP) sessions. So traffic flowing between any of the endpoints rides the Rackspace private backbone and not the public internet. Fast, secure connections are not enough. You must also deploy infrastructure within the colocation data centers interoperable with the public cloud, so everything functions as a cohesive environment even if it’s spread across the disparate infrastructure in separate locations.

Customers interested in making a capital investment in hardware (or who already have) can configure gear deployed in the new European colocation data centers with the same hypervisors, containerization, and storage architecture as their public-cloud environments. Alternatively, Rackspace can deploy its orchestration layer on top of customer-owned assets and subsequently manage that infrastructure through the Rackspace Private Cloud Everywhere Edition to guarantee interoperability.

For customers looking to avoid capital investments altogether, Private Cloud Everywhere Edition, complete with Rackspace’s hyper-converged hardware, is also available from the Amsterdam and Frankfurt facilities. A commonly enlisted configuration that guarantees multi-cloud interoperability is deploying Rackspace Private Cloud powered by VMWare in a colocation facility that’s linked via RackConnect Global to Rackspace Managed WMWARE Cloud on AWS. With Rackspace managing both the public and private cloud environments all virtualized on the same hypervisor flavor, you can ensure moving data in and out of the public cloud happens smoothly and effectively.

Rackspace Managed AWS Outposts

Another excellent way to take advantage of the new European Colocation data centers is to deploy a Rackspace Managed AWS Outpost. AWS Outposts is a fully-managed service that extends AWS infrastructure, AWS services, APIs, and tools to virtually any data center. They’re ideal for workloads that require low-latency access to on-premises systems, local data processing, or local data storage. AWS doesn’t have an availability zone in the Netherlands, so customers who need to keep their data within the country but want the environment to still operate as an extension of their AWS environment can deploy an Outpost within the new Rackspace Amsterdam colocation facility.

With RackConnect Global, the localized Outpost can be connected directly back to an AWS Availability Zone so that data can flow securely and expediently between the private AWS environment (the Outpost) and the AWS public cloud at large. Customers can also leverage Rackspace Teams to help address their migration to AWS Outposts and facilitate cloud-native application modernization.

Expedite AI/ML

There are great artificial intelligence (AI) and machine learning (ML) applications offered directly by the major public cloud providers that can generate significant value for users of all stripes when fed proprietary data. Historically, users who sought these solutions conducted a wholesale migration of all their data stores to the public cloud, which is costly and might take weeks, if not months, to execute. However, some available technologies work in multi-cloud environments and intelligently cache only the data in the public cloud that must flow through the AI and ML engines, which often is only 3%-5%. This capability enables algorithms to start working on data primarily stored in private cloud environments almost immediately, avoiding excessive storage and egress charges.

Colocation 3.0

Thinking of colocation as a solution reserved for non-virtualized, legacy infrastructure and applications does not do it justice. Rather, you should consider it to be a connectivity-rich foundation within which you can deploy dynamic IT configurations that take advantage of the most forward-thinking technologies and IT strategies. Rackspace Colocation is a launchpad for digital transformation, ushering in the concept of Colocation 3.0, which we explore in our white paper: Rethinking Colocation in 2020.

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Michael Levy

Product Director for the Rackspace colocation and connectivity practices. Was part of core team that spun Cyxtera out from CenturyLink. Started career as a market research analyst at 451 Research covering the data center services space. Lives in Manhattan with wife, daughter, and dog.

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