It’s common for advertisers to ask for more analytics from their publishers. They want to know if their ads performed well, along with a series of other factors. But the publishers cannot traditionally share their sensitive or proprietary data.
Two such partners may have their own private lists of users, customers, and products, that they cannot share with each other. Because of PII and other privacy concerns, or simply because this is valuable proprietary data.
In today’s Age-of-Data, Artificial Intelligence (AI), Machine Learning (ML), initiatives have become de-facto standards across organizations who leverage their data powered decision-making to improve future projections. And as are the rise in demand for the quick access of data frameworks that simplify instant data interaction.