Technical Blog

Technical and Product News and Insights from Rackspace

Everything you need to know about Salesforce Audience Studio—formerly Salesforce DMP

Digital advertising is officially bigger than traditional advertising. This fact means if digital advertising has not already started consuming a larger share of your ad spend, it soon will. This also means having technology that effectively pulls in and analyzes your customer data from digital platforms is essential to your advertising success.

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What is Interaction Studio, and how does it drive transformative business value?

Interaction Studio launched in 2018 as an innovative Marketing Cloud feature that enables your company to engage with customers at every stage along the path from lead to loyalty. Interaction Studio uses cookies to track customer data and then matches that data with customer-provided information—like email addresses and phone numbers.

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