Similarities and differences between Salesforce Marketing Cloud and Pardot

Editor’s Note—In 2018, Chris Zullo presented at London’s Calling and Southeast Dreamin’ with fellow Salesforce® MVP Stephanie Foerst on the differences between Salesforce Marketing Cloud and Pardot. We asked him to share his thoughts on these dueling marketing automation tools. You can watch a recording of their original presentation at London’s Calling here.

Which Salesforce marketing automation platform is right for your business— Pardot or Marketing Cloud? This is a great question, and the answer isn’t always immediately clear. Most of our clients already understand the importance of using marketing automation to connect their sales and marketing efforts. Salesforce Marketing Cloud and Pardot can both help, depending on your marketing automation goals.

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Using Social Studio to provide exceptional customer service

Your customers are probably using social media, which means they are talking about your company and your products or services—whether you are listening or not.

If you are not listening to your customers, you are missing out on potential conversations, brand mentions, and relationship-building opportunities. What’s more, if your company is not using social media, you might actually be disappointing your customers. According to one study, 60% of people believe social media is the best place for companies to provide customer service.

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