Originally published on October 21, 2019 on Onica.com/blog

With the holiday season approaching, your online shopping site is likely to experience high volume traffic because events such as Black Friday and Cyber Monday sales are on schedule for their annual return. Black Friday raked up $6.22 billion in online sales in 2018, and with a sustained annual growth rate of between 20-25%, the 2020 holiday season is shaping up to be one of the biggest online shopping events yet.