Technical Blog

The Trailhead® training platform offers courses for everyone, from IT architects and engineers to marketers, to learn Salesforce® in a fun and engaging way. In fact, it’s so engaging that about 200,000 people used it to learn how to use Salesforce within Trailhead’s first year of existence.

Have you ever wondered how to convert a standalone database to an Oracle® Real Application Clusters (RAC) database?

Digital advertising is officially bigger than traditional advertising. This fact means if digital advertising has not already started consuming a larger share of your ad spend, it soon will. This also means having technology that effectively pulls in and analyzes your customer data from digital platforms is essential to your advertising success.

Enter Data management platforms (DMPs).

DMPs like Salesforce® Audience Studio (formerly Salesforce DMP) are the backbone of data-driven marketing efforts. A DMP collects, organizes, and activates first, second, and third-party audience data from any source—online, offline, mobile, and beyond. These platforms allow your company to gain unique insights into your customers, as well as effectively segment and reach your audience.

As the director of our Salesforce Marketing Cloud Center of Excellence at Rackspace, I help clients install and learn to use tools like Audience Studio every day. This blog introduces Audience Studio and explains how you can use it to maximize your digital advertising efforts.

We know that change is never easy. If your company has been using Salesforce® Classic for some time, you might be nervous about switching to the new-and-improved Lightning. Even if you have heard about all the benefits of converting (access to new functionality, increased productivity, and much more), you might still be on the fence.

Many people think a customer relationship management (CRM) platform is only for the Sales team. But your CRM actually contains information about the entire customer lifecycle that is useful to all departments. Integrating your CRM with other platforms, like marketing automation software, can create valuable ways to use data across multiple teams.

This blog explores a scenario where you've lost an Oracle® Cluster Registry (OCR) and voting disk, and the voting disk has no backup. Though a tricky situation, you can restore it from the last automatic backup of the OCR.

The risk of your customers falling through the cracks is much higher if you do not have a centralized workforce. A dispatcher might be unable to reach a technician on the road, or a service van might lack the proper parts to complete a task. A technician might even get lost searching for the wrong address. All of these situations can leave your customers unhappy and your workers frustrated—nobody wins.

Beyond wasting time and causing frustration to both your staff and customers, issues in your company’s quoting process can do real damage to your bottom line. In an ideal world, there would be a smooth and seamless turnaround between a customer requesting a quote from your company and receiving it.

This blog provides insight about what relinking is, why it is required, and how you relink Oracle® object files.

Salesforce® Field Service Lightning (FSL) is an excellent choice if your company relies on a mobilized workforce to fulfill customer needs. FSL is a platform that helps to optimize your staff productivity and ensure your customers receive a level of service that exceeds their expectations.